Programmatic Account Executive
Description
Account Executive, Programmatic
Job title: Account Executive, Programmatic
Group: Mindshare Worldwide
Client: Ford
Reports to: Account Manager
Mindshare is a media services company that accelerates Good Growth for its clients. Our company values of energy, empathy and impact bind together our diverse global family of 10,000 people from every culture and with every specialist skill you can imagine. People at Mindshare create ideas and solutions that help not only our clients, but also the industry and the world.
You can check out some of our people stories and client work and awards on LinkedIn or Instagram or hear about the company in the words of our own people here.
What We Can Offer You
At Mindshare Worldwide, we offer a competitive salary package, with 25 days holiday increasing with service to a maximum of 30 days. We also have an enhanced pension scheme, Bupa healthcare, a monthly wellbeing fund and early finishes on a Friday during summer. These are just some of the great benefits we offer.
Based ten minutes from London Bridge tube station, our office has a rooftop with 360 views of London – a great space to hang out with colleagues and friends!
We also offer an extensive training programme to help guide your career development. There’s a wide range of options to suit everyone at all levels of your career.
Our Values & Behaviours
Our new values, of Energy, Empathy and Impact not only align with our Good Growth ambition but represent our commitment and dedication to our people, helping them grow their careers, fostering creativity, embracing humanity, and changing the world. At Mindshare we are open to difference. We believe in being open and supportive of our people and all their differences to help them succeed. Be different at Mindshare and use your difference to shape the world through media.
Channel Solutions
Channel solutions exists to evolve how we engage with clients over the activation of media, its contribution to business performance and how integration of capabilities and thinking are the critical element to driving growth for clients. Optimising media isn’t enough, we need to understand the eco-system that influences true business performance, and the role media plays in influencing that.
As part of Channel Solutions, there is a collective of Channel management, the activation of media, Channel Strategy, the connection between media and business performance, and Channel Development, the project managers and integrators to capabilities that exist beyond media and into the wider network and client.
The Role
A role exists within Mindshare Channel & Solutions within a growing Programmatic specialist team. We are looking for a Programmatic Account Executive who will play an instrumental role in further developing our offering by taking ownership of the ongoing client engagement, working collaboratively with a team of Programmatic ADs, AMs and AEs to support the Business Director to implement the strategic vision of the account and team. In this role, you will also work closely with other sister agencies in the network, creative agencies, data teams, PR etc.
The Client
Since being founded in 1903 in Detroit, Ford has been one of the most popular and recognisable automotive brands in the world. It is one of WPP’s oldest and most prestigious clients, which naturally comes with opportunities and challenges in equal measure. The automotive industry is currently going through perhaps its biggest shake-up ever, with consumers and governments accelerating the move from petrol cars to EVs ever more quickly as the years go by. Ford have entrusted us to help them navigate this landscape through world class use of media, and you will be expected to play your part in that.
The Ideal Candidate
The candidate will report to the Programmatic Account Manager. Working within the Mindshare Channels & Solutions Programmatic team, they will be integral to achieving client goals by developing and optimizing activity as part of integrated multi-channel campaigns. The ideal candidate should be able to demonstrate an enthusiasm for digital media and be keen to develop a career within Programmatic. They should be able to articulate key features and benefits of Programmatic.
Essential Criteria
- Analytically minded, with the ability to identify trends and patterns within data sets.
- Proactive in improving their knowledge and capability.
- Highly organised, with strong attention to detail and time management skills.
- Able to communicate effectively, and work as part of a team.
- Any programming or coding knowledge would be beneficial.
- Experience using basic features of PowerPoint, Outlook, and Excel (E.g. Creating and formatting PowerPoint presentations, sorting and filtering data, creating graphs and tables).
Responsibilities
Delivering client performance
- Complete daily performance checks to ensure campaigns are running effectively, and within budget.
- Learn to identify and proactively act upon budget optimizations requirements.
- Learn how Programmatic campaigns are tracked and measured.
- Understand what your client’s key performance indicators (KPI) are and how to monitor these.
- Understand the role audiences play in Programmatic targeting and campaign optimization.
- Become confident in how to set up Programmatic campaigns, including structure, buy methods, formats, and ability to perform audience targeting research (handles, interests, demographics, keywords, retargeting, etc.)
- Understand how Programmatic metrics interrelate and can influence each other.
- Identify the optimization levers available to improve campaign performance to meet your client’s KPIs.
- Demonstrate a working knowledge of both manual and 3rd party bid management.
- Contribute to materials required for regular internal or client meetings.
- Understand the approach to preparing a media plan in response to a client’s brief.
- Deliver client reporting and analyse campaign results under the guidance of the Account Manager, with a view to developing actionable insights.
- Familiarize yourself with, and apply, the Mindshare Channels & Solutions Programmatic best practice in order to execute World Class campaigns.
- Working with media owners such as Google, Amazon, etc to receive support with running Paid Media campaigns. Opportunities to run ads on platforms like YouTube, Snap, Pinterest, and LinkedIn may also arise. Further responsibilities related to both the Agency and Role are listed below.
Inspiring our people
- Effectively communicate with your Account Manager, Account Director, client team and client contacts regarding deadlines and delivery of work.
- Support the Account Manager with tasks.
- Work effectively with the other Account Executives and Managers to share successes and knowledge.
Driving our process
- Establish an understanding of the mechanics of Programmatic.
- Complete the necessary specialist qualification, e.g. Google DV30, GA, all relevant programmatic qualification across various DSPs.
- Become confident in navigating the platforms required to manage Paid Media campaigns.
- Ensure exceptional finance management by accurately completing the Mindshare finance process for your clients, including booking and reconciling activity within deadline and address finance queries .
